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For example, if an ad campaign had a total cost of $500 and generated 100,000 impressions, the Cost Per Thousand calculation would be per thousand indicates that the business paid $5 for every thousand impressions your ad received. This calculation can be useful for comparing the cost of different ad campaigns and determining which one …
Disadvantages CPM does not take into account other factors that influence the success of an advertising campaign . For example, the quality of the content or the design of the ad. It does not take into account the long-term impact of advertising. Like customer engagement or brand strengthening. The accuracy of cost per thousand can …